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CES Preview: A Frank Discussion With Nielsen's Scott Brown
It wouldn't be the New Year if we weren't getting pumped for the Consumer Electronics Show in Las Vegas, and as our team from Beasley Media Group gets ready to head out I had the opportunity to chat with one of the finest minds in the business to get a preview of the show. Scott L. Brown is the Senior Vice President, Engineering and Strategic Relations, at Nielsen and his responsibility involves insights relating to impending changes to the media landscape, the impact of new technology, and the path of new advertising models.