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TiVo and Discovery Communications Sign Multi-Year Product Agreement
TiVo Corporation , a global leader in entertainment technology and audience insights, and Discovery Communications, a global leader in premium entertainment, today announced that the companies have entered into a multi year product agreement. Discovery Communications selected TiVo's Audience Works for Marketing, an end-to-end inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans.