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Gfinity poaches Mark Brittain from Simon Cowell's SYCO
Esports promoter Gfinity appointed Mark Brittain as its new chief commercial officer on Friday, joining the company from his previous position as global head of commercial at Simon Cowell's production vehicle SYCO Entertainment. The AIM-traded firm said that during his time at SYCO, Brittain was "instrumental" in delivering multi million pound revenue deals and was involved in the implementation of the X Factor tour, which sold over three million tickets and remained the UK's longest running music tour.