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#1 05-09-2017 3:16:05 PM

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From: Bucks, PA
Registered: 02-12-2005
Posts: 2881
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Sinclair-Tribune Combo Could Create Future Addressable TV Giant

...  there's another potential benefit. The combined company would be well positioned to sell more ads when "addressable" TV -- in which ads are targeted to households in certain places with certain characteristics -- becomes a reality for broadcast TV, ...

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