Discussing the DCT-6412, Home Theater Devices, Entertainment, Celebrity and the Cable Industry. Not affiliated with any Cable Company, Hardware Manufacturer or Software Developer.
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Sinclair-Tribune Combo Could Create Future Addressable TV Giant
... there's another potential benefit. The combined company would be well positioned to sell more ads when "addressable" TV -- in which ads are targeted to households in certain places with certain characteristics -- becomes a reality for broadcast TV, ...