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Speciale: Turner Sees Ad Reduction Ratings Life, Expects More OpenAP Members
After reducing the ad load in some of its programming on truTV and TNT, Turner has seen a corresponding ratings lift while seeking to bring more native ads to television as a complement to the ad reduction. And in this interview with Beet.TV during the 2017 TV Upfront, Ad Sales President Donna Speciale says she expects more media companies will be joining the Fox-Turner-Viacom audience targeting OpenAP.